Maxify

Make your idea the

next big thing

Maxify is a startup studio in Malmö. Our goal is to become the Scandinavian leader in developing ideas and bringing new companies to life.

We offer investment, advice and guidance to founders throughout the process of building their companies. If you have a business, or a well-researched idea for one, let us know so we can help you grow it!

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The app that inspires your free time

Pingle is Maxify’s first internal idea. Pingle’s mission is to create opportunities for people to do things together, by providing inspiration and information about activities available in their local area. Our vision is to make the world a more connected place – in real life.

Our portfolio companies

These are some of the companies Maxify startup studio has been a part of creating.

Hero Gaming was founded in 2013 by Georg Westin, with the idea that casino gaming could be more fun and engaging by combining it with features found in non-gambling games.

Urbane is the app where you go to find the right local services. Discover and book hair dressers, beauty treatments, massage therapists and workouts, easier than ever before.

Democratic Gallery is dedicated to connecting the new generation of photographers with the people who are growing up with Instagram, making it affordable to buy and profitable to sell printed photography.

Readly is the new way of reading magazines on tablets and smartphones. Their management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries.

Starke produces electrically assisted cargo vehicles for climate-friendly last mile deliveries. Starke Cycles are rugged, efficient and compatible with existing logistic infrastructure.

Bet 11 Ltd is founded by industry professionals with a proven track record within the iGaming industry. Their primary focus is on the merger between soccer betting and social mobile gaming.

Hero Gaming was founded in 2013 by Georg Westin, with the idea that casino gaming could be more fun and engaging by combining it with features found in non-gambling games.

Urbane is the app where you go to find the right local services. Discover and book hair dressers, beauty treatments, massage therapists and workouts, easier than ever before.

Democratic Gallery is dedicated to connecting the new generation of photographers with the people who are growing up with Instagram, making it affordable to buy and profitable to sell printed photography.

Readly is the new way of reading magazines on tablets and smartphones. Their management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries.

Starke produces electrically assisted cargo vehicles for climate-friendly last mile deliveries. Starke Cycles are rugged, efficient and compatible with existing logistic infrastructure.

Bet 11 Ltd is founded by industry professionals with a proven track record within the iGaming industry. Their primary focus is on the merger between soccer betting and social mobile gaming.

Meet the team

We create, develop and grow great companies using our
experience in business, tech, design and strategy.

Georg Westin

CEO and Founder

Annebell Larsson

UX lead

Eric Samuelsson

CTO

Shahriar Newaz

Developer lead

Nina Tellström

UX/UI designer

Emil Sjunnesson

Developer

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